WCR Business Planning: 2013 and Beyond
Start with the end in mind. Are the actions you take today leading you down the road to your ultimate goals? If you answered no, then it is time to update your business plan to reflect your long term strategic goals. In setting your goals, you will need to make some tough decisions. You will have to say “No” to some people and embrace some new tools you might not be comfortable with. In March of 2007, I was home on maternity leave and I Googled my name. Much to my surprise, my name showed up less than ten times in the search engines. I knew that if I want to continue to work with buyers, I would needed to enhance my online marketing skills and allow them to find me in their initial internet searches.
My first goal was to connect with 5,000 people via Facebook, 2,500 people via LinkedIn, and have 5,000 Twitter followers. As a result of these connections, I receive a referral every day. Social networking costs me $5.99 per month, in addition to 30 hours per month of my time at the rate of one hour per day. The long term goal is to build a referral network that allows me to focus on real estate training while making a residual stream of income through real estate referrals.
Business plans include numerous components for reaching your long term goals. With the constant changes to marketing and the growth of inbound marketing, nine times out of ten you need to update your marketing plan to include social media marketing in order to reach your long term goals. Below are some tools to help you.
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